Work/Make Calcutta Relevant Again (MCRA)

Case Study

Make Calcutta Relevant Again (MCRA)

Build a cohesive identity system for Make Calcutta Relevant Again (MCRA), including podcast branding + creative direction, CCU Festival logo + content, and end-to-end social media management from inception.

Make Calcutta Relevant Again (MCRA) project preview

Client

Make Calcutta Relevant Again (MCRA)

Services

9

Year

2026

Project narrative

A focused system for the brand, not a decorative one-off.

Build a cohesive identity system for Make Calcutta Relevant Again (MCRA), including podcast branding + creative direction, CCU Festival logo + content, and end-to-end social media management from inception.

Outcomes

  1. 01Built the core brand identity for MCRA and made it consistent across platforms
  2. 02Led social media management for 1 years from inception , including content design systems and publishing support (so the brand stayed consistent while scaling output)
  3. 03Designed The CCU Festival logo, design and content system built for both digital promos and on-ground visibility
  4. 04Delivered podcast branding + creative direction , aligning the show’s visual language, tone, and content style into one recognizable world

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Project visuals

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