Selected work
A portfolio of identities, campaigns, storefronts, and digital products built for founders and teams that need sharper outcomes.
Create a high-visibility graffiti installation for Taaza Khabar that fans could discover organically — something bold, public-facing, and emotionally tied to the series. The goal was simple: build hype, create cultural presence, and give fans a physical moment to connect with the story. This wasn’t just about art on a wall. It was about creating a landmark.
Wondering Minds seemed to have been in wonder, seeking a comprehensive redesign of their website and logo, along with product design assistance to create a cohesive brand identity for their streetwear t-shirt brand built around the niche of the ideal hustle-minded motivated streetwear audience. The website was unstable, the shopping experience was broken, and there was no cohesive brand system to build trust or justify purchase. They needed three things, fast: - A credible brand identity - A modern e-commerce experience designed for fashion browsing - A foundation that could scale with new products and collections without constant patchwork
AAVEK is a fashion label positioned around flow-state, unisex fits in natural fibres. They needed a brand identity that feels premium and calm, while being flexible enough to scale across social, product drops, and their website launch.
A new, modern, and sleek, high-performing website to attract advertisers and collaborations
Spyre needed a modern, credible website that clearly communicates their positioning as a proptech-focused venture fund and works as a clean, high-trust front door for founders, partners, and the ecosystem.
Build a cohesive identity system for Make Calcutta Relevant Again (MCRA), including podcast branding + creative direction, CCU Festival logo + content, and end-to-end social media management from inception.
Develop a compelling brand identity and packaging design for Viri Fragrance, a premium, sustainable air freshener brand with car and home (incense diffuser) variants, in preparation for launch on quick commerce platforms. Followed by a fresh new set of packaging design and a powerful ecom website to match.
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