Case Study

VIri

Develop a compelling brand identity and packaging design for Viri Fragrance, a premium, sustainable air freshener brand with car and home (incense diffuser) variants, in preparation for launch on quick commerce platforms. Followed by a fresh new set of packaging design and a powerful ecom website to match.

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Client

VIri

Services

Year

2026

Project narrative

A focused system for the brand, not a decorative one-off.

Outcomes

01Created a cohesive premium brand identity usable across packaging, web, and marketing
02Designed a scalable packaging system for car and home variants with clear product hierarchy
03Aligned the website with the brand system and updated it to a modern, sleek, high-performing conversion beast to improve trust, consistency, and conversion.
04Transitioned the store to a headless Shopify + Next.js setup for better performance and scalability
05Set up marketing creatives and performance-ready foundations for launch and growth

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